That’s really, really sad! How can people make effective contributions if they don’t know which way the organization is headed?
Regardless of the generation, people need to understand the ‘WHY’ before they can figure out the what.
Oh, they’ll put in the hours and they’ll do their jobs well enough to not get fired, and they might even work hard enough to do their job well.
But they won’t really buy-in.
A few days ago, we talked about the importance of getting their heart before you get their head. The great thing about getting the heart is that the soul follows. Everyone wants to pour their soul into something but few people make that something their work.
I’m not talking about life-work balance (and yes, I said that in the correct order), but rather connecting with the mission in a way that it becomes part of your life. When that happens, your organization can tackle anything.
I’m a GenY. For us, it’s more important than ever to tie the mission to our job. Without a purpose, we do things like quit, check out, surf FB, text our friends and tell them how miserable we are, and so on. If we have purpose, we’ll still surf FB and text our friends, but it’ll be to tell them how AWESOME our job is and how much we love it.
When’s the last time you heard that? Does your organization tie its mission and values to everyday work? Are people so excited to make a difference that they’ll think about it long after 5:00pm?
Do you even know your mission? Can you tell me what it is? Not verbatim, but really tell me what it means?
People can’t get there if they don’t know the destination.